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The Bhakti yogi is motivated chiefly by the power of love and sees the spirit as the embodiment of love. Through prayer, worship and ritual he surrenders himself to the spirit, channelling and transmuting his emotions into unconditional love or devotion. Chanting or singing praises of the spirit form a substantial part of Bhakti Yoga.

Bhakti Yoga is perhaps best known through the presence of the Krishna Consciousness Movement. Better known as the "Hare Krishnas", this movement practices a form of Bhakti Yoga and are well known for their chanting of the hare krishna mantra.