"This is an important book. In clear and compelling prose Heyman lays out evidence from real-world observation and psychological and pharmacological laboratories that addiction is a choice not a disease. He shows that the causes of addiction, its control, and its potential reduction are the same as the causes, control, and reduction of all voluntary behavior. The book has the potential to revolutionize the behavior of anyone involved in the control of addiction including, most importantly, addicts themselves."
-- Howard Rachlin, author of The Science of Self-Control

"Most medical practitioners believe that addiction is a disease. By showing that self-destructive drug consumption actually responds to information and incentives, Gene Heyman's path breaking book should make us rethink our conventional, and inadequate, drug policies."
-- David Laibson, Harvard University